Effective Collaboration Between CX and Sales, Account Management, and Customer Success: A Guide to Strengthening CX Together

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SalesThis monograph focuses on the roles and responsibilities of the sales, account management, and customer success departments, outlining how CX professionals can work more effectively with these teams to achieve business and customer goals. The book outlines common department structures, business challenges, and success metrics for these departments, and explains strategies and tactics CX professionals can use to improve collaboration and achieve shared goals and objectives in improving customer experiences and generating better business outcomes.